In order to create an effective retail product page for Sweet Loren’s, I stuck with a bright and exciting color palette emphasizing bold but simple designs. Each section highlights the most important information about the brand without overwhelming the website with too much information on the homepage. I also created headlines for the sections that emphasized their clean products and delicious taste to further emphasize the brand’s identity. This redesign heightens the user’s experience and prioritizes their needs while still creating an attractive website that matches Sweet Loren’s identity.