With each new season comes a new collection that needs an announcement. I imagined a women’s businesswear collection for Prada’s fall/winter show that puts women’s comfort, fashion, and confidence at the forefront. Each piece, the landing page, email, and billboard, shows off what the collection has to offer while pushing the boundaries of what Prada is known for as far as their branding goes. It’s clean and elegant paired with bold variations that make the entire campaign stand out.