Starbucks’ current cold brew packaging does little to serve the customer’s needs and wants, and they currently don’t even offer an easy-to-grab canned matcha. I sought a more efficient way for Starbucks to package and sell their delicious drinks to encourage customers to buy their product by making it more easily accessible. When creating a label for something as small as the cold brew’s new package, it was important that I kept functionality at the top of my priorities list while still creating an attractive, eye-catching design that had all of the necessary information but still looked good and could be read at a small scale. The packaging for both the cold brews and matcha don’t stray far from Starbucks’ typical branding but rather gives it an intriguing upgrade that entices customers, further encouraging sales.